Analytics

The Dashboard covers growth, content performance and audience, over 7, 14, 30, 90 or 365 days.

What is measured

• Reach and impressions per post, and which posts carried the period.
• Engagement broken down by action, not lumped into one number.
• Follower growth, with what preceded a jump.
• Story completion, and on Sapphire Pro, which stories people rewatched.

Audience demographics

On Sapphire Pro and above: who your audience is in aggregate, and when they are actually active, which is what best-time posting uses.

The Analyst

Ask the dashboard a question in your own words, such as what changed last month, or which format is working. It answers from your own numbers rather than from generic advice, and follow-up questions keep the context.

AI insights

On Sapphire Pro and above, the dashboard surfaces the things worth noticing without being asked, which is useful mainly because most people never open the analytics they already have.