Your feed was tuned by someone whose job is to keep you scrolling.
We built one that doesn't.
- 01
On an ad-funded feed, what you want to see and what someone paid to show you compete for the same slot.
The slot goes to whoever paid for it.
- 02
You know what your favorite stranger on the internet thinks about politics.
You don't know what your best friend did this weekend.
- 03
The algorithm is not broken. It is doing the job it was given.
Nobody asked you what job it should do.
Youcanjusttellyourfeedwhatyouwant.
Type a sentence. The ranking moves.
Say it in plain English.
Type “more music, less politics.” Your feed changes in seconds.
Describe your feed
Ask a post why it is here.
The answer comes off the ranking query itself, and you can nudge that kind of post up or down from the same sheet.
The water was unreal this morning.
Why am I seeing this?
Gaining traction right now, from a topic you lean into.
The weights are published.
A reply is worth 7.0, a like 0.5. Your sliders scale those numbers, and one you set by hand beats anything Surf inferred.
Surf is paid for by the people who use it.
That is the whole model.
No advertising business sits behind it.
What we believe.
- 01
The person reading a feed should be the one who sets it.
- 02
A ranking that decides what you see should be published, in numbers you can check.
- 03
AI should do work you asked for, on data you handed it.
- 04
Leaving should be easy, and nothing should be engineered to stop you.
None of this can be bolted onto an ad business.
That is why Surf started somewhere else.