Your data. Yours.
Privacy isn't a feature we added. It's the foundation we built on. We make money from subscriptions. Not your attention. Not your data.
Our commitment
Privacy as architecture.
Not a toggle.
01
No advertising infrastructure
There is no ad framework anywhere in Surf. No impression tracking. No sponsored content. No promoted posts. No advertiser API. The entire revenue incentive that corrupts every other platform does not exist here.
02
Your algorithm is yours
Your feed weights are your scoring function. Set replies to maximum and likes to zero — viral low-effort content disappears. We have no override mechanism. Your algorithm is final.
03
Transparent by default
Every post shows a feed reason badge explaining why it appeared. You can adjust any signal in real time. The scoring formula is public. The algorithm explains itself, then obeys.
What we don't do.
✕Sell your data to advertisers
✕Track you across other websites
✕Build shadow profiles of non-users
✕Use your content to train models without consent
✕Secretly boost content for engagement metrics
✕Serve ads disguised as organic content
✕Share your data with third parties
✕Override your algorithm preferences