Surf

Your data. Yours.

We make money from subscriptions, not from your attention or your data. Everything below follows from that.

Privacy as architecture, not a toggle.

01

No advertising infrastructure

There is no ad framework in Surf. No ad network, no ad-targeting profile, no advertiser SDK, and no way to buy placement for a post.

02

Your algorithm is yours

Move a slider and the ranking moves with it. There is no hidden dial that outranks yours, and where Surf has learned something you never set, anything you set by hand overrides it.

03

Transparent by default

Tap a post and it tells you the signal that surfaced it, read straight off the ranking query with no extra tracking and no AI call. The weights it uses are published on our algorithm page.

You decide what's shared.

Plain controls for what Surf personalizes and shows. There is no ad tracking to switch off, because none was ever collected. You can download your posts, bookmarks and follow lists, or delete your account, from settings.

Our security model
Personalized feed
Share activity status
Ad trackingNot collected
Download your posts, bookmarks and follows

What we don't do.

Sell your personal data
Track you across the web to target ads
Build an ad-targeting profile of you
Read your direct messages
Train models on your direct messages
Override your algorithm settings

Running Surf takes service providers: hosting, payments, and the model providers behind our AI features. They handle data to operate the app and never to advertise to you. For the complete detail of what we collect, how we use it, and your rights, read our Privacy Policy. See also our Terms, or file a privacy request and we will verify it and respond within the time the law allows.

Take the wheel.

Set your own ranking. No ads on any plan.