Features
Your platform.
Your rules.
An algorithm that obeys you. Creator tools that rival the best. And not a single ad.
Your Algorithm
Say it.
“More art, less drama.” Type what you want in plain English. The algorithm rewrites your entire feed in seconds. Not a filter. It changes to match your words.
Shape it.
Six dials that control the soul of your feed. Substance vs. viral. Familiar vs. surprising. Chill vs. spicy. Two swipes. A completely different experience.
Own it.
Thirteen topic controls. Individual signal weights. Recency tuning. Every lever exposed, nothing hidden. Go as deep as you want, or don’t. It works beautifully either way.
Or turn it off entirely. Your call.
Everyotheralgorithmisablackbox.Oursistheopposite.
Transparency
Radically
transparent.
Every post earns its place
Below every post: why it’s there. “Following @sarah.” “Trending in design.” Disagree? Tap. Adjust. Gone.
It adapts. You approve.
The algorithm suggests adjustments. “You’ve been engaging with deeper content. Boost that?” Accept or ignore. It never changes your settings without asking.
Control the mood, not just the topic
Slide from critical to positive. Casual to analytical. Chill to controversial. The same topic, completely different energy.
Brilliant from day one
No follows, no history. The algorithm starts smart and gets smarter with every interaction. Within minutes, it feels like yours.
Dials to shape your feed
Topic controls
Licensed songs
Ads, ever
Create
Every format. Built in.
Threads
Text-first conversations. Unlimited segments. You control who can reply. No character limit on what matters.
Polls · Reply controls · Rich media
Posts
Photo carousels, filters, alt text. No sponsored posts injected between yours.
Carousels · Filters · Alt text
Shorts
Real timeline editor. Multiple tracks. 500,000+ licensed songs. AR effects. Duets, remixes. Auto-captions. No watermark.
Timeline editor · 500K+ tracks · AR · Duets
Stories
Canvas editor, drawing tools, music overlays. Share with everyone or close friends. Gone in 24 hours.
Canvas editor · Music · Drawing tools
Everythingyouneedtocreate.Nothingyoudon't.
Messaging
Messaging.
Group chats that think.
83 unread messages? One tap.
Surf summarizes the chaos: topics discussed, decisions made, questions still open. Caught up in 5 seconds.
It suggests polls at the right moment.
Your group is picking a time, a restaurant, a movie. Surf detects the coordination moment and drops a poll in.
Voice calls, peer-to-peer.
One tap. Audio flows directly between devices. Group calls up to 4. Our servers never touch it.
Search
Search.
It understands you.
Describe what you want.
Name a person. Ask a question. Describe a vibe. Surf understands what you mean, not just what you type.
"That thing I saved last week."
You don't remember the title or who posted it. You just remember it was about climate and you bookmarked it recently. Type exactly that. Surf finds it.
Your best friend has
12 followers.
You see them first. The algorithm prioritizes the people you actually interact with, not the ones with the most followers.
No ads.
No data selling.
We make money from subscriptions, not your data. No ad infrastructure. No advertiser API. We didn't strip out the bad stuff. We never built it.